Company history

Autoguide Equipment Ltd was established in 1977, and provides a specialist design, development and production resource for OEMs and our own branded products.

Originally Autoguide Equipment Ltd produced pick up hitches for Agricultural tractors and supplied a design service to other manufacturers. Over the years we have expanded our range of products and have developed:

  • Equipment for compact tractors and commercial mowers
  • Auger equipment and accessories for utilities
  • Helical pile foundations
  • Special purpose machines e.g. for fencing or pole erection
  • Fine turf care machines inc the Auto-Roller for cricket wickets


Over the years development of powerheads continued, keeping up with customers demands, but 2014 was the birth of a very big – 25 tonne metre torque head. And we also manufactured the first 6500Nm Hand Held Anchor Driver for installing larger 76R piles.


We were again asked to make another JCB Digger ride, to be installed in Hong Kong!


Year of the wind turbine.  Over 200 foundations installed for 5Kw turbines.  The 21 tonne metre torque head was also developed and sold.


ABC Anchors picked up speed, increasing sales and new developments of screw Pile including units for hard and soft ground.


We designed, manufactured and sold our first two TC600 rough terrain vehicle for the Utility industry.


Our design team were again busy, developing the Star Strimmer (a triple rotating tractor mounted mowing attachment) used predominantly on race courses.  This was also the year of finalising prototypes for the Mini vibrating postmaster.


We were approached to design and manufacture a very unique project at LEGOLAND Windsor, using ten JCB 801 machines.  Digger Doug is alive and well in Legoland today!


The ABC Anchors business was picking up, yet again we saw a niche area in the market for another new product, the Hand Held Anchor Installer.  This is a very popular machine in our hire fleet being used on underpinning, and jobs with limited access etc.


We developed the Junior 3ft Auto Roller, aimed at smaller cricket clubs with limited funding.  This was also the year of the Self-propelled Vibrating Post Driver.


First Young Engineers Competition in conjunction with IAgrE.


ABC Anchors continued to expand into the contract and domestic market, screw anchors becoming the 21st century alternative for foundation work.  Another new development was the Autoguide Repower Kit and idea to ‘revive’ the older AutoRollers. by giving them a heart transplant.  This included a new engine, hydrostatic drive and power steering.


Was a very busy year for selling the high rise kit for hover mowers. And a completion date for the development of the 120 000Nm variable speed torque head.


Alongside the business busy day to days sales was the development of the Rockmaster auger drive.


A deal was struck with AB Chance via Hubbell in USA and our sister company ABC Anchors was established to launch Pisa Anchors in the UK, supplying Utility Boards with stay anchors for electricity poles. Also to manufacture under licence in the UK.


Was the year we purchased of the well-known AutoRoller business from TH White Ltd, and we still hold parts stock for the very first 1930’s TH Whites rollers.  Later this year we developed the Pole Jack for BT.


Our first Turf Trooper ride on mower was designed along with the ‘Out front rear discharge’ and ‘mulching mowers’.  In conjunction with Kubota, Ford and Allen Power Equipment, over 500 sold throughout Europe.  Because of the diversity into groundcare attachments and our continued development on the auger equipment, we changed the company name to Autoguide Equipment.


Production order for auger drives for BT lorries.  Auger drives and Unimog hitches tested successfully at DEKRA.


We developed the variable speed auger drive for cranes.  The first one was demonstrated to Seeboard in Kent and started a revolution in design.   So far over 1500 have been produced with most of the originals still actively working.


Production orders began to flow from JCB for auger equipment and ushering in an era of improved quality (we recorded the lowest warranty of any JCB attachment supplier).


The storm of 1987 destroyed many electricity poles and prompted electricity companies to use augers.  We developed a range of powerheads and accessories (still in use today) for the Utilities and Telecommunications industry, thinking at the time that 10,000Nm would be the biggest unit needed!


Compact tractors were becoming popular in the UK and we expanded our design field to incorporate mower decks for these; in parallel we developed the hitch further, and won a production order from Ford for initial equipment on their Compact tractors.  Because of the diversity into groundcare attachments and our continued development on the auger equipment, we changed the company name to Autoguide Equipment.


was a flagship year for the company.  We designed and patented the first “Autoguide” hookless hitch (it is still in use).  This is also the year we began working more closely with Ford and designed the Trailer Braking Kit which was incorporated into their range of tractors.


Business was picking up and the company invested in a word processor (the Adler Bitsy with 8” disc drives!) and AutoCad, version 2.1. One of the first in the South West. Drawings were converted to AutoCad and a new design for a waste container handler ensued.


We moved to Heddington, which remains the current location for the business. Pick up Hitch development continued and we introduced the Safeway quick release couplers and hydraulic auger drives to meet industry needs.


We expanded to the cellar and garage.  The main activitiy included the design of Intermec Pick up Hitches for Deutz, Ford and Mercedes Benz, plus seed drills manufactured in Spain.


The basis for the current business was established by Richard and Peggy Robinson.  Intermec Farm Machines Ltd was founded in a spare room with a drawing board, typewriter and a cat, the company’s aim being engineering design.   One of the first designs was the tractor pick-up hitch, parts for which are still sold extensively.